About Us

Up The Reds came out of BOSS. Our inspiration comes from on and off the pitch. We do clothing for Kopites. From Liverpool, for Liverpool.

We'd never sell something we wouldn't wear ourselves and we'll always strive to deliver. After all, if we didn't, you know where to find us!

Our stock sits in our warehouse and we aim to despatch as quickly as we can. We're proud of the fan culture at LFC and we're proud to work with the likes of 1906, Spirit of Shankly. It gives us no greater pleasure to see people at the match wearing our gear.